Special Projects Editor Haymarket Media, Inc. New York, NY

“Every Corner” highlights Jiffy Lube’s “expertise and convenience” in a straightforward 30-second spot, with the title referring to the chain’s sax ubiquity. Directed by Joaquin sax Baca-Asay , the spot was filmed in one continuous take, giving the spot a fluency and immediacy as it follows the check list Jiffy Lube technicians go through when performing maintenance on a vehicle. It also helps give the spot a visual identity in an effort to keep it from being too forgettable. The broadcast spot is supported by radio, digital, social and OOH elements reinforcing the “expertise and convenience” idea.
Credits: Jiffy Lube , Client J. Walter Thompson Atlanta , Advertising Agency Perry Fair, President & Chief Creative Officer Jeremy Jones, Executive Creative Director Jeff Hampton, Associate Creative Director / Copywriter Derek Kirkman, Associate Creative Director / Art Director Troy Leyenaar, Senior Copywriter Peter Blitzer, Director of Integrated Production Erika Tribble, Senior Integrated Producer Kyle Lusk, Senior Planner Chris Hooper, Group Account sax Director Shane Haney, Account Director Brittany Robinson, Account Supervisor Annabel Lyon, Assistant Account Executive Mindshare , Media Agency MJZ , Production Company Joaquin Baca-Asay, Director, MJZ Lalou Dammond, Producer, MJZ Emma Wilcockson, Executive Producer, MJZ
Special Projects Editor Haymarket Media, Inc. New York, NY
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