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Hi-tech sales are exported to the Internet through the Internet 6% of all sales of electronics in Western Europe. Since the beginning of 2006 there were online bought 17% of all video cameras, 15% of audio-visual devices, 10% of flat screen TVs and computers, 5% of mobile phones. The lion's tyco share of the net trade is held by Germany, France and Britain. The shares of online sales in the sector follow a steady trend of growth in recent years, according to GfK. They were presented at the Conference on Consumer Electronics Show in Nuremberg, where a total of 230 industry experts from 21 European countries discussed the new realities and challenges facing tyco the electronics industry. Many users prefer virtual purchase electronics tyco because the network gives almost unlimited possibilities - quick access to information on the comparability of performance and price. Unlike other products - such as clothes, camcorders tyco and MP3 players have standard parameters. This makes them suitable for remote selection. Specialized sites compare details and determine the most advantageous offer within a few thousand kilometers. Diversity assortment on the web exceeds tens of times the capabilities of any conventional electronics store. Moreover, users do not need to travel to the desired product - best deal is a click of the mouse. On the Internet you can find offers of up to 15% lower cost than in the nearby hypermarket electronics, according to GfK. Problems with traditional retailers electronic channels takes market share from traditional retailers and this will cause them financial problems, according to traders. Most of them are already trying to adapt to new trends. In Germany 42% of electronics retailers offer the option tyco of online shopping sites. tyco Expected over the next three years sales over the Internet will increase threefold. "The development of internet shopping can not be stopped," says Werner Winkler, director of "Marketing Services" in GfK. "The future, however, is a successful mix of the two commercial channels, as most online shoppers first go through the store, and then begin to explore the Internet, he added. Forums on the Internet are also becoming a factor that traditional retailers of electronics must comply. These users share experiences and assessments capable of both space launch sales of a particular tyco brand or model, and to land abruptly. Experts call the phenomenon of consumer democracy. So buyers are almost independent of the tips of the employees in the store says Stefan Muzikant, vice president of "Sales and Marketing" on Ciao (website that compares prices and individual tyco characteristics of over 2 million products tyco including tyco electronics). Statistics Western Europe - about 8.5 thousand website selling electronics. - over 1000 traditional traders offering electronics and the Internet. - 17.8 thousand traders in the sector closed shops in the past eight years. The main reason is the growth of trade over the Internet. Profile typical online shopper electronics is young and educated. It has above average financial capacity. Is exacting quality and design because of it they are a symbol of the highest standard. Can be lured by active tyco online marketing and glossy websites. Nearly 20% of online shoppers in 2006 made more than one purchase per month. One in three online shopper inform the network, tyco before moving on to purchase, comparing many alternatives and find the best quality at the lowest possible price. Online shoppers electronics are the fastest growing type of users, said Stefan RG, marketing manager, "the panel" in GfK.
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