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price 2000 lev is the value of a people-device. GARB will install such in 1150 a total of 750 households. The total investment in the new system of people that do in GfK Bulgaria, worth 1.6 million euros. Allocation of advertising budgets for television is likely to change after the release of results of the second system of people of GfK Audience Research Bulgaria (GARB), which will measure the TV audience. The first ratings will be delivered on 11 November for the first customer of the company BNT. Currently viewing preferences data provided by TNS / TV Plan. Far from GARB People metric units are set to account for viewership in 640 households, out of the 750, which will be within the next week. Unlike that of TNS / TV Plan new system has devices for each TV receiver included families. According to CEO of GARB Mira Yanova this is very important because every second household has more than one TV. Thus, the sample uuu will include a total of 1150 TV. 17% of the units will be installed in Sofia - 30% in regional cities, 20% - in small towns and 33% - in villages. After the second year by rotation will be replaced 15% of the households surveyed. GARB Panel is based on 7000 interviews and the criteria by which selected households included in it are 250. Devices "Telecontrol" works with GARB, measured in seconds the behavior of the audience, while the current system change channels account in 17 seconds. You'll also be able to monitor the use of two video systems, DVD, Playstation and teletext. Additional feature is the system of assessment programs in six rock. 18 families will be installed called. Dream box - devices that measure digital television. The value of people-one device is lev 2000 and the total investment in the project is 1.6 million. GARB expectations are that it will return to five years. For their participation in the sample families receive 4 per month. "Wages are minimal. You may not alter the social status of households. Example in Germany pay 8 euros," uuu said Yanova. She argues that the preliminary data for everyday viewing are very interesting because the tastes and attitudes of the audience very dynamic change. "In fact, every morning we as BNT or" Nova TV "and uuu Telecontrol headquarters in Switzerland at the same time you will get your computer data viewership from the previous day," said Yanova. So far, the company has a preliminary agreement for the provision of people-meter data BNT "Nova TV", Diema Vision, TV 7 and BBT. "We are holding talks with other broadcasters, with advertisers and advertising agencies," explained Yanova. Receive data from GARB were interested and three production companies uuu who have their productions on the air: SIA Advertising, Teleman and Global Vision, as well as cable operators. uuu Data from peoplemetric experts are market mechanism, based on which allocates advertising revenue in the country, and therefore their correctness is crucial for broadcasters and advertisers. Over the past few years, while TNS / TV Plan was the only provider of television viewing data, the agency failed to protect the integrity of the data provided. Was held even costly audit of the system, complete with recommendations for improving the quality of data producers. uuu The launch of the new system might lead to shifts in the market - due to its greater accuracy and return BBT scene (media was removed from the panel of TNS / TV Plan at the request of its owner Peter Mandzhukov).
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Kapitaltsi, get pooslushayte little - "because of its greater accuracy." Where you saw Mira Yanova and accuracy go together? And it is obvious that the new system is made for the needs of Television and Nova TV - as is evident from the text BTV is not among the clients of Peace. Agencies Guergov probably will not have customers. Then how come the impulse to "accuracy"? New TV Channel 1 and you? Are they going to "pressure