Initiative launches wide Bucharest Bucharest can boast with a new colorful street. Bucharest scale, socio-cultural project supported by the Agency Initiative, has completed the first phase of street painting Xenophon, the only street in the capital steps.
For seven days, along with artist Eva Radu Initiative brought into one place on the steps of the street Xenophon adi representative buildings of Bucharest. With a palette of bright colors, which suggests optimism and zest for life, street Xenophon has taken a new look, in line with specific vitality and mobility of a modern city. Layout idea came after some brainstorming several main desire being to make a single exponential space areas of Bucharest. "Every time I start thinking a communication strategy for a client, try to find those places where a brand message can reach your target audience in a creative and interesting, so that they resonate with the message and to understand. The process involves a strong creative side and enjoy them whenever our ideas are helpful to customers. Bucharest scale is a unique project for us, this is the first time a media agency has such an endeavor. We aim to offer residents and visitors a new place to Bucharest where they can spend their free time, and not be able to find a source of inspiration for their daily activities, "said Alexandra Olteanu, Managing Director, Initiative . Bucharest scale is a socio-cultural project aimed Bucharest and all who visit, a project that aims to bring a little color and fun local residents and those who arrive by chance in the park Carol. "We like to discover Bucharest and one day I arrived at Xenophon. Time has had an impact on how it looks, but it is still a special place of Bucharest. So we got the idea to do something to bring this corner of the capital in the public eye. Following steps to turn the idea into a concept and then putting him in a draft form, and from there the rest is history, "said Adriana Ciobanu, Senior Media Planner adi Initiative. Bucharest adi scale is a project supported by the City District 4 Extra Info Initiative is one of the largest independent media network adi in the world, providing specialized services for media planning and buying, strategy, consulting, media and new media. Initiative is a member of the Interpublic Group of Companies and is affiliated international network of Initiative Worldwide. In Romania, the initiative is a member of the group of companies that includes agencies Lowe & Partners, BPN, Golin, SENIORHYPER, MobileWorks and Medic One. top print article send to a friend
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