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Arduinotillverkaren cuts brand By Jan Tångring, red (jan@etn.se) 3.30 One of the five Arduinogrundarna has broken out cooperation and try to take control of the brand Arduino. rf In a year, the parties talked quietly about the conflict, but now they have finally begun to make gambit and thus partly clear what the conflict is really about.
Gianluca Martino has said the cooperation with the other four Arduiniogrundarna. For a year he pays no more money for the use of the trademark Arduino. Instead, he runs a legal process to be regarded as the rightful owner of the trademark Arduino. Ever since the Arduino was founded, Gianluca Martino pushed the manufacture of Arduino in the Italian company Smart Projects. But now extends Gianluca Martino claims and to take control of the name "Arduino" both as a company name, brand and website. In Italy, he has registered Arduino SRL as a company name. The other four founders are in Switzerland Registered Arduino SA, Gianluca Martino today describe as a company that had the mandate to manage the public relations and website for Arduino. According Arduino SA's view of the matter is the opposite Arduino SA, which controls business, while Smart Projects had as a mission to manufacture and sell short. It writes Massimo Banzi, one of the other four founders of the website Spouse. In November started Gianluca Martino own version of the Arduino website. Arduino.cc called the original, while arduino.org is Gianluca Martino rf and copy the address he now pressed all newly Arduinokort. According to Gianluca Martino rf is his company Smart Projects as producers who "turned the idea into reality Arduino and a commercial company." That is how he justifies that he is the rightful owner of the trademark Arduino. - Remember that the Arduino SRL (also known as Smart Projects) for ten years has been the only manufacturer, seller and distributor of original rf product "Arduino" writes Gianluca rf Martino. Arduino is öppenkod. This means that anyone may manufacture and market the cards, the daughter cards and software for the Arduino, which many do. In many cases, clones were significantly less expensive than the cards from the Smart Projects. The ongoing battle only applies to who should have the right to stamp the "Arduino" on their Arduinokort rf - Gianluca Martino Smart Projects or Arduino SA, where all five founders are shareholders. Arduino SA operates many projects in collaboration rf with other companies, including Intel and its Arduinoklon Galileo. Nor is this is something that is affected by the split. rf Already in 2008 registered Gianluca Martino brand Arduino in Italy. It is one of his strongest cards in the legal dispute with the other four founders. Against Gianluca Martino speaks among other things, that his company rf for many years paid the money to the Arduino SA for the use of the trademark. According to Massimo Banzi registered Gianluca Martino brand Arduino behind the back of the other founders who discovered it two years later after being granted a US registration of the Arduino and wanted to extend rf it to the rest of the world. For years they tried other founders unsuccessfully to persuade Gianluca Martino to move the Italian registration of the mark Arduino to the joint company. One of the causes of the conflict is that the other founders want to let more companies produce Arduinostämplade card. This is something that Gianluca rf Martino rf stopped. A year ago ended Gianluca Martino, to pay royalties to the Arduino SA. Six months later began Arduino SA make formal rf demands for Gianluca Martino to present the Italian brand Arduino to Ardiuno SA. Gianluca Martino appointed last year a new president of their company, Federico Musto. According to Massimo Banzi presents itself Federico Musto in interviews as "the new CEO for Arduino" and suggests that Massimo Banzi dropped out to devote himself to charity - That was the last straw, writes Massimo Banzi. - Today is all in the hands of lawyers on both sides of the Atlantic and I do not have the opportunity to go into details. On Saturday filled the Arduino eleven years. rf - Like many children in this age disrupted the celebration a little bit of the parents' ongoing custody battle after the divorce, writes the signature Half-pint Hal on the news site Slashdot.
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